Antaran is an initiative to work with lesser-known clusters in the country to achieve seminal changes in craft development and re-energise the weavers, especially the youth to take forward the expertise of their communities. Spanning across the states of Assam, Nagaland, Odisha and Andhra Pradesh, with a total of 6 clusters, Venkatagiri in Andhra Pradesh was chosen in the South Zone and the  ‘Charkha to Market Antaran Program ‘ was initiated via direct implementation.

Goals 

• Create entrepreneur-led microenterprises across each activity in the value chain i.e. pre-loom, on-loom and post-loom.
• Facilitate aid in design development, business management, marketing and communication.
• Document and revive holistically the diluted traditional weaving practise and ensure its sustainable continuity.
• Convey ground stories of Indian handloom and handicrafts to create awareness
• Bring due recognition and returns to traditional artisans for their unique skills

IMPACT

• 500 artisans enrolled
• 50 micro-enterprises created
• Cumulative revenue of 30 crores was created via the micro-entrepreneurs.
• 8 design collections created
• 200 samples developed for cluster development